Taking Branding Coastal
Flipside
Flipside is a surf and apparel brand that embodies the laid-back, adventurous spirit of surf culture. Inspired by the phrase “see you on the flip-side,” the brand name reflects the easygoing lifestyle associated with surfers, while also nodding to the flips and tricks of surfing.
Logo
Branding
Social
The branding intentionally leans into a minimalist and clean visual language—one that can seamlessly transition from a surfboard to a hoodie, from a wetsuit to an Instagram post—reflecting the universality of surf culture and the connection to nature. By maintaining a light but personal touch, the brand comes across as authentic, which is crucial in building a loyal community around a lifestyle brand like Flipside.
