From Tin to Trending
Spam
Spam. Everyone’s heard of it – not everyone eats it. This campaign set out to celebrate Spam’s loyal fanbase of northern men and families, while also reaching a broader, slightly younger audience.
Campaign
Tv
OOH
Animation
Social
To bridge the gap between audiences, we turned to humour — specifically, northern humour. We developed a mix of TV ads, digital content, and social media assets that were entertaining, relatable, and rooted in the realities of everyday home cooking.
Spam 20-second tv ad campaign, 2024
10 second Social cut downs
The campaign was warmly received, sparking a second wave of social content the following year — including new films and playful typographic animations.
