Festive Full Fibre
Zzoomm
Zzoomm Broadband, a rapidly growing full-fibre broadband provider, aimed to create festive excitement around their services for the Christmas season. The challenge was to design a direct mail campaign that reflected their vibrant and energetic brand, while introducing a subtle refresh to keep communications current and appealing.
Print design
The campaign’s goal was to strengthen customer relationships, promote their high-speed broadband services and stand out in crowded mailboxes during the busiest time of the year.
The solution? A creatively designed 8-page roll-fold direct mailer, presented as a board game. It played on the idea that, during the holidays, when homes are packed with family, many broadband connections struggle to handle the increased usage. Offering a game to play when the WiFi inevitably cuts out combined humour and practicality to grab the recipient’s attention.
